April 18th, 2009 — New Business Brands |
Where are you now as you read this and will it encourage you to join ‘YASNS’ yet another social networking site. Or You Are Where Now? Asleep!
Micro blogging is big business but it seems to be fickle and fast moving. If your business depends on consumer viral trends you need to keep up and effectively be there.
Wayn could stand for What are you - nuts? or Well ah yes no.
As an aside it looks like the character needs to go to Specsavers.
April 17th, 2009 — Intellectual Assets |
Going down with all hands by breaking the Copyright laws seems to be the fate of the file sharing website operators after a Swedish court decision.
Gordon Browns reaction today at a Digital Summit seems to be too support a ‘Digital Rights Agency’ as proposed by the Music Industry. Is it time for Gordon to face the music or at worst get his digit out.
April 2nd, 2009 — Market awareness, New Business Brands |
A new addition to the language, a question for Twitter or a faddish new product to transfer contact details, emails and pictures? Either way it is worth keeping up with social media driven products as one or two will really fly. I hope you are poken into action.
The folks at Poken say ‘On the Poken site you and your friends can view your contacts alphabetically, or chronologically in your “social timeline.” You can also send messages, group contacts with a label, write notes for yourself about each contact, and so much more.’
April 1st, 2009 — Intellectual Assets, New Business Brands |
‘If a surface bears bugs call Bug Bear Busters Today.’
This is a good slogan for a specialist cleaning company operating across all industries throughout Yorkshire and with franchise opportunities across the country.
‘You’d probably be reluctant to shake hands with someone you knew hadn’t washed their hands after going to the toilet yet most of us don’t think twice about sharing telephones and keyboards in the workplace. Contaminated surfaces also play a significant role in the spread of micro-organisms from the common cold to MRSA and E.Coli. Normal dust and dirt can also accumulate to the point of damaging the performance of key equipment unless cleaned regularly.
Continue reading →
March 30th, 2009 — Intellectual Assets, New Business Brands, Personal Brand |
A young business Addacus has a super product to teach maths to people with dyscalculia a genetically-linked learning disability which affects a person’s ability to understand, remember, or manipulate numbers or number facts.
However the website is not generating traffic and a google search gets poor results. Simple tweaks to the web site will change this and increase the products visibility - is there a word for dyslexia of the web?
March 30th, 2009 — Image, New Business Brands, Personal Brand |
If you see great 4 x 4’s vehicles traveling around Yorkshire with NJT Embroidery plastered all over the bodywork it isn’t a new process for embroidering metal but a clever promotion of this branded personalised clothing business. Whilst fleeces, jumpers and polos are standard products everything is available from personalised Horse Blankets to designer named Executive Clothing.
Most of the personalised items will be allowed for tax purposes so promote your brand image with embroidered clothing from Yorkshire.
March 26th, 2009 — Image, Market awareness |
Some brands are three times better than others but they still need to keep reminding customers what great value they deliver.
Due to the economic situation focus your marketing effort don’t just slash your budget.
Ledbury Research specialise in marketing for Luxury brands.
March 23rd, 2009 — Brand Values, Intellectual Assets |
Abu Dhabi are to invest £1.8 bn into ‘Daimler an iconic brand with a reputation for excellence’. This contrasts with the less iconic LDV business that is asking Berr to help. You can follow this on the LDV blog.
Iconic status is hard won but has major material benefits when times are tough.
March 19th, 2009 — Image, Intellectual Assets |
If a logo is the face of a brand a jingle is its voice. Brands that use original sound consistently in their marketing today could be the next generation of iconic brands enjoying increased loyalty and brand awareness. This tune may be an exception
Royalty Free Music and Sound Effects Download the music and sound effects you need for your multimedia project today at Partners In Rhyme. Sonics can be trademarked so think about your overall sensory brand package.
March 17th, 2009 — Market awareness, New Business Brands |
The Nursery toy brand Little Bird Told Me has an exciting range of traditional crafted Rockers and Tummytime Play Mats on display at the The Harrogate Nursery Fair from 22nd to 24th March. Potential retailers get the opportunity to meet the designer and talk to the Yorkshire based team at this Trade Only Fair.
Fairs and Exhibitions help you expose your brand to a large audience and reinforce that exposure with several short meetings.
