Entries Tagged 'Brand Image' ↓

I must have missed something and Red Tractors in particular.

The Red Tractor logo now features on annual retail sales of £10 billion food and drink products. To celebrate this achievement and 10 years of Great Food and Great Farming under the logo, a Red Tractor Week long campaign has just finished.

However it could be the start of a relaunch with Caroline Spelman Environment Secretary behind our British farmers.

The comedians who redesigned BP’s logo for the Logomyway.com competition are giving us a laugh.

If you are a slick BP shareholder it is no laughing matter but then again!

It seems the PR of BP is as bad as the equipment owners is good.

Only a few patches of grass and seats called stands yet Wimbledon is a World Class Brand.
It often rains, people are locked out or knocked out yet Wimbledon is a World Class Brand.

In the days of Fred Perry there may not have been much financial reward for the players but his clothing brand has earned a fortune since. All because Wimbledon is a World Class Brand.

Mr Bridge calls a spade a spade and in the latest edition of his magazine ‘Bridge’ he goes further.
‘Not only am I a person I am a brand and brands need promotion’ so on that basis check out this free magazine and support this brand.

The Department for Schools, Children and Families have 25 colourful brand guidelines (pdf). But it is only a crude image and stationery instruction manual.

Aren’t we the lucky ones to have paid for this!

When you think Lego have already been there and got the T-shirt albeit in plastic. Who dropped a brick (of dosh to the consultants).

I am pleased ‘The Department for Schools, Children and Families‘  was renamed Department of Education on 10th May  2010 but lets not spend money we don’t have on yet more new brand guidelines.

Incompetent and arrogant best sums up my feelings on HRMC.

They force me, as a small employer, to conduct my business with them only via the web – do you force your customers to do things they don’t want?

As if that was not bad enough their web-form locks up and will not allow you to file the legally obligatory information.
So far 23 telephone calls have failed to get a reply but what of my time and phone expenses?

Brand perception is created at every interface with the brand – shame this brand is as certain as death!

Brands need to think internationally like Wikipedia. Bonbrand has failed as I can replicate Japanese or Russian script from Wiki’s list of international site statistics.

English
The Free Encyclopedia 3 290 000+ articles
Deutsch
Die freie Enzyklopädie 1 066 000+ Artikel
Español
La enciclopedia libre 596 000+ artículos Continue reading →

The phoenix of LibDem  election aspirations is flying high.

After loosing seats they now have 5 members of our new cabinet. What some commentators are calling ‘disproportional representation’.

Beware of logos that can drop bird lime all over your business.

The BBC has names for the new pact Condem or Libcon.

Merging two well known and respected charities, Age Concern and Help the Aged seems like a great idea. Better campaigning and use of resources are now unified under one banner or ribbon.

50-Plus Marketing regularly comments on the process of naming and branding this new Charity together with other issues pertinent to their chosen niche.

Beware mergers and renaming do not always go smoothly but happily Age UK seems to be catching on via the Charities Shops.

UPS FedEx

Golfer Lee Westwood can still ’sport’ his UPS logoed shirt at the ‘St Judes Classic’ in Memphis, home of FedEx, after a sponsorship fiasco was settled.

You are what you wear but not in this sport