We aim to help directors, managers, new business owners and students of branding to understand and extract value from their Brands.
Our Definition of Brand
Brand encompasses and enshrines all aspects of a business that helps create wealth, equity or add value. This applies particularly to the intangible assets as well as intellectual property not always clearly recognised by businesses.
A slightly less reverential view of mass market brands may be taken in the Be On Blog. Tips and important comment that may help your brand will be highlighted.
Acknowledgement
Bonbrand wishes to acknowledge all the rights of brand owners and businesses featured on the site. There is no intention to damage or cause harm to any Brand, rather it is hoped the oxygen of publicity will do more good to the product or business and the Brand building community.
Bonbrand has no intention of misrepresenting a brand or causing any damage to the business or reputation. Any organisation which feels the boundary has been over reached can ask for the offending item to be removed and appropriate corrective statements made.
Many issues raised have a legal or financial significance and specific advice should be sought. Your professional advisers are part of your intellectual property.
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