Entries Tagged 'Digital Assets' ↓

Big Brand SEO Boobs by Blogstorm

The bloggers at Blogstorm generally know what they are talking about and they are well worth following by RSS, email or Tweet.

This link is to their latest offering ‘Common Mistakes Big Brands Make in SEO’.   I particularly like the quote ‘give the channel the respect it deserves.’

How well would your brand score on these 5 mistakes?  Do you give this channel the respect it deserves?



Information Commissioner’s Office

Not a lot of money wasted on a logo for the Information Commissioner’s Office

This quango is responsible for the Data Protection Act , Privacy and Electronic Communications Regulations, Freedom of Information Act and the seemingly superfluous Environmental Information Regulations (The Freedom of Information act should suffice one would think!)

Still, knowing how these acts affect your business and your customers can be a crucial Intellectual assets.

Branded and Tagged

Branded and Tagged

What’s this ‘ere? These ‘ere thing in my ears! Ewe should know!

Two tags have to be worn by sheep over 12 months old and new EID tags are to become compulsory. Traceability from farm to shop is part of the intellectual assets designed to help control the spread of Foot & Mouth disease in future outbreaks.

Do you need to use electronic identification systems in your business?

Newish ‘BBC’ Website

I never know if I have just stumbled on a new site or it has been around for ages!
The BBC took this site over in 2001 but presumably kept it low profile particularly from license payers.

‘h2g2 stands for ‘The Hitchhiker’s Guide to the Galaxy’ – an unconventional guide to Life, The Universe and Everything.’ Well Wikipedia eat your heart out.

Follow The Trends

Virtual Intellectual Assets may have helped create virtual pets but it is brains and tangible assets that make things happen.

FooPets are the world’s cutest and most realistic virtual pets online….’ Well they would be I suppose but the sale of virtual goods is a new market with lots of innovative opportunity. The quote was from Marcosweb a virtual marketing tool

Why keep a dog and bark yourself when you can have a Foopet

Is Brand Dead?

Brand Literary Magazine’s  last issue was Autumn 2009 and it looks like it will not last as long as it’s Swedish names sake (112 years and still counting.)

A shame such a name should be consigned to the great publishing house in the sky. Where is Robert Maxwell when the industry needs him?

Brand still has Facebook and myspace pages but is that a good thing?

SEO – Agency or DIY ?

I like business names that do what they say on the tin. This is DIY with a twist because you pay $49 per month for your search engine optimisation on a DIYSEO basis.

SEO is an important part of your digital assets and this is an interesting post on Blogstorm and getting what you pay for.

Affiliates are Digital Assets

Domain management is a key activity for modern business and 123-Reg offer a useful tool kit.
Buying websites, Domains E-commerce or SSL products by clicking these banners pays Bonbrand a minuscule commission but it all adds up.

Alternatively you can become an affiliate if it suits your business model.

Affiliates the Seeds of Sucess

new-picture-5

In the competitive world of seed merchants the more outlets for your product the better.
Thompson Morgan have a well developed Affiliate Programme that works for websites like mine. All the hard work around product, payment, distribution and content management will be done by the brand owner.

In the unlikely event that you want to water your garden with a new irrigation system this summer try this affiliation link

Digital Economy Bill – Bill

Who will pay the bill if an act modifying Copyright law is passed before the next election? Read House of Lords explanatory notes.

YouTube , Vimeo and Daily Motion amongst other potential website infringers of the proposed legislation may cry ‘this is a blow to web freedom’ but the one who pays the piper should still have a say in the tune that is called.

In answer to ‘the bill question’ it is likely to be the ISPs and then us that incur the effort and cost!