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	<title>Be On Brand &#187; Digital Assets</title>
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	<link>http://bonbrand.co.uk</link>
	<description>branding advice</description>
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		<title>Affiliates and Thompson &amp; Morgan</title>
		<link>http://bonbrand.co.uk/intellectual-assets/digital-assets/affiliates-and-thompson-morgan/</link>
		<comments>http://bonbrand.co.uk/intellectual-assets/digital-assets/affiliates-and-thompson-morgan/#comments</comments>
		<pubDate>Sat, 07 Aug 2010 20:36:22 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Digital Assets]]></category>

		<guid isPermaLink="false">http://bonbrand.co.uk/?p=1381</guid>
		<description><![CDATA[
Affiliates can be a new route to market  and well chosen partners can add credibility to your web site.
Gardeners Tips content is provided daily by the jolly Gardeners at Gardeners Tips and they have appropriate affiliate links to help readers and add gardening credibility.
Young businesses must have a good over view of web activities and [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://www.thompson-morgan.com/plants1/index.html?source=aw&amp;awc=2283_1281213034_e3f423fea673e0bb1a6fb15cd4a36c7a"><img class="aligncenter size-full wp-image-1382" title="New Picture (3)" src="http://bonbrand.co.uk/wp-content/uploads/2010/08/New-Picture-3.bmp" alt="" width="468" height="60" /></a></p>
<p>Affiliates can be a new route to market  and well chosen partners can add credibility to your web site.</p>
<p>Gardeners Tips content is provided daily by the jolly Gardeners<a href="http://www.amazon.co.uk/Enhance-Your-Garden-Japanese-Plants/dp/1568361378/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1281176446&amp;sr=1-1"> </a>at <a href="http://gardenerstips.co.uk/blog/">Gardeners Tips</a> and they have appropriate affiliate links to help readers and add gardening credibility.</p>
<p>Young businesses must have a good over view of web activities and how they can impact on a brand. You are known by the company you keep.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Big Brand SEO Boobs by Blogstorm</title>
		<link>http://bonbrand.co.uk/intellectual-assets/business-knowledge-knowhow/big-brand-seo-boobs-by-blogstorm/</link>
		<comments>http://bonbrand.co.uk/intellectual-assets/business-knowledge-knowhow/big-brand-seo-boobs-by-blogstorm/#comments</comments>
		<pubDate>Thu, 24 Jun 2010 16:18:55 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Business Knowledge & Knowhow]]></category>
		<category><![CDATA[Digital Assets]]></category>

		<guid isPermaLink="false">http://bonbrand.co.uk/?p=1355</guid>
		<description><![CDATA[
The  bloggers at Blogstorm generally know what they are talking about and they are well worth following by RSS, email or Tweet.
This link is to their latest offering &#8216;Common Mistakes Big Brands Make in SEO&#8217;.   I particularly like the quote &#8216;give  the channel the respect it deserves.&#8217;
How well would your brand score on [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://bonbrand.co.uk/wp-content/uploads/2010/06/New-Picture1.bmp"><img class="aligncenter size-full wp-image-1356" title="Blogstorm storming new logo" src="http://bonbrand.co.uk/wp-content/uploads/2010/06/New-Picture1.bmp" alt="" /></a></p>
<p>The  bloggers at <a href="http://www.blogstorm.co.uk/">Blogstorm</a> generally know what they are talking about and they are well worth following by RSS, email or Tweet.</p>
<p>This <a href="http://www.blogstorm.co.uk/common-mistakes-big-brands-make-in-seo/">link</a> is to their latest offering &#8216;Common Mistakes Big Brands Make in SEO&#8217;.   I particularly like the quote &#8216;give  the channel the respect it deserves.&#8217;</p>
<p>How well would your brand score on these 5 mistakes?  Do you give  this channel the respect it deserves?</p>
<p id="credit">
<a href="http://www.blogstorm.co.uk/"><br />
</a></p>
<p id="credit"><a href="http://www.blogstorm.co.uk/"><br />
</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Information Commissioner&#8217;s Office</title>
		<link>http://bonbrand.co.uk/intellectual-assets/information-commissioners-office/</link>
		<comments>http://bonbrand.co.uk/intellectual-assets/information-commissioners-office/#comments</comments>
		<pubDate>Wed, 23 Jun 2010 00:28:31 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Digital Assets]]></category>
		<category><![CDATA[Intellectual Assets (IA)]]></category>
		<category><![CDATA[databases]]></category>

		<guid isPermaLink="false">http://bonbrand.co.uk/?p=1343</guid>
		<description><![CDATA[
Not a lot of money wasted on a logo for the Information Commissioner&#8217;s Office 
This quango is responsible for the Data Protection Act , Privacy and Electronic Communications Regulations, Freedom of Information Act and the seemingly superfluous Environmental Information Regulations (The Freedom of Information act should suffice one would think!)
Still, knowing how these acts affect [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://bonbrand.co.uk/wp-content/uploads/2010/06/New-Picture-6.bmp"><img src="http://bonbrand.co.uk/wp-content/uploads/2010/06/New-Picture-6.bmp" alt="" title="Data Protection" class="aligncenter size-full wp-image-1344" /></a></p>
<p>Not a lot of money wasted on a logo for the <a href="http://www.ico.gov.uk/for_organisations/data_protection_guide.aspx">Information Commissioner&#8217;s Office</a> </p>
<p>This quango is responsible for the Data Protection Act , Privacy and Electronic Communications Regulations, Freedom of Information Act and the seemingly superfluous Environmental Information Regulations (The Freedom of Information act should suffice one would think!)</p>
<p>Still, knowing how these acts affect your business and your customers can be a crucial Intellectual assets.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Branded and Tagged</title>
		<link>http://bonbrand.co.uk/on-brand/branded-and-tagged/</link>
		<comments>http://bonbrand.co.uk/on-brand/branded-and-tagged/#comments</comments>
		<pubDate>Thu, 17 Jun 2010 07:56:08 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Digital Assets]]></category>
		<category><![CDATA[On Brand]]></category>
		<category><![CDATA[Systems & Procedures]]></category>

		<guid isPermaLink="false">http://bonbrand.co.uk/?p=1324</guid>
		<description><![CDATA[
What&#8217;s this &#8216;ere?   These &#8216;ere thing in my ears!   Ewe should know!
Two tags have to be worn by sheep over 12 months old and new EID tags are to become compulsory. Traceability  from farm to shop is part of the intellectual assets designed to help control the spread of Foot [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/hortoris/4706886312/" title="lamb by brianpettinger, on Flickr"><img src="http://farm5.static.flickr.com/4026/4706886312_2d1377314c.jpg" width="500" height="375" alt="Branded and Tagged" /></a></p>
<p>What&#8217;s this &#8216;ere?   These &#8216;ere thing in my ears!   Ewe should know!</p>
<p>Two tags have to be worn by sheep over 12 months old and new EID tags are to become compulsory. Traceability  from farm to shop is part of the intellectual assets designed to help control the spread of Foot &#038; Mouth disease in future outbreaks.</p>
<p>Do you need to use electronic identification systems in your business?</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Newish &#8216;BBC&#8217; Website</title>
		<link>http://bonbrand.co.uk/intellectual-assets/digital-assets/newish-bbc-website/</link>
		<comments>http://bonbrand.co.uk/intellectual-assets/digital-assets/newish-bbc-website/#comments</comments>
		<pubDate>Wed, 16 Jun 2010 19:20:09 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Digital Assets]]></category>
		<category><![CDATA[creative rights]]></category>
		<category><![CDATA[databases]]></category>

		<guid isPermaLink="false">http://bonbrand.co.uk/?p=1320</guid>
		<description><![CDATA[
I never know if I have just stumbled on a new site or it has been around for ages!
The BBC took this site over in 2001 but presumably kept it low profile particularly from license payers.
&#8216;h2g2 stands for &#8216;The Hitchhiker&#8217;s Guide to the Galaxy&#8217; &#8211; an unconventional guide to Life, The Universe and Everything.&#8217; Well [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://bonbrand.co.uk/wp-content/uploads/2010/06/New-Picture-11.bmp"><img class="aligncenter size-full wp-image-1319" title="Hitchhikers Guide" src="http://bonbrand.co.uk/wp-content/uploads/2010/06/New-Picture-11.bmp" alt="" /></a></p>
<p>I never know if I have just stumbled on a new site or it has been around for ages!<br />
The <a href="http://www.bbc.co.uk/dna/h2g2/dontpanic-tour">BBC</a> took this site over in 2001 but presumably kept it low profile particularly from license payers.</p>
<p><strong>&#8216;h2g2 </strong>stands for &#8216;The Hitchhiker&#8217;s Guide to the Galaxy&#8217; &#8211; an unconventional guide to Life, The Universe and Everything.&#8217; Well Wikipedia eat your heart out.</p>
]]></content:encoded>
			<wfw:commentRss>http://bonbrand.co.uk/intellectual-assets/digital-assets/newish-bbc-website/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Follow The Trends</title>
		<link>http://bonbrand.co.uk/intellectual-assets/follow-the-trends/</link>
		<comments>http://bonbrand.co.uk/intellectual-assets/follow-the-trends/#comments</comments>
		<pubDate>Thu, 27 May 2010 00:10:45 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Digital Assets]]></category>
		<category><![CDATA[Intellectual Assets (IA)]]></category>
		<category><![CDATA[Market awareness]]></category>
		<category><![CDATA[creative rights]]></category>
		<category><![CDATA[intangibles]]></category>

		<guid isPermaLink="false">http://bonbrand.co.uk/?p=1267</guid>
		<description><![CDATA[
   Virtual Intellectual Assets may have helped create virtual pets but it is brains and tangible assets that  make things happen.
&#8216;FooPets are the world&#8217;s cutest and most realistic virtual pets  online&#8230;.&#8217; Well they would be I suppose but the sale of virtual goods is a new market with lots of innovative [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://bonbrand.co.uk/wp-content/uploads/2010/05/New-Picture1.bmp"><img class="aligncenter size-full wp-image-1266" title="New Picture" src="http://bonbrand.co.uk/wp-content/uploads/2010/05/New-Picture1.bmp" alt="" /></a></p>
<p><em> </em><em><em> </em></em> Virtual Intellectual Assets may have helped create virtual pets but it is brains and tangible assets that  make things happen.</p>
<p>&#8216;<strong>FooPets</strong> are the world&#8217;s cutest and most realistic virtual pets  online&#8230;.&#8217; Well they would be I suppose but the sale of virtual goods is a new market with lots of innovative opportunity. The quote was from Marcosweb a <a href="http://www.markosweb.com/www/foopets.com/">virtual marketing</a> tool</p>
<p>Why keep a dog and bark yourself when you can have a <a href="http://www.foopets.com/">Foopet</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is Brand Dead?</title>
		<link>http://bonbrand.co.uk/personal-brand/is-brand-dead/</link>
		<comments>http://bonbrand.co.uk/personal-brand/is-brand-dead/#comments</comments>
		<pubDate>Tue, 18 May 2010 20:11:55 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Digital Assets]]></category>
		<category><![CDATA[Personal Brand]]></category>

		<guid isPermaLink="false">http://bonbrand.co.uk/?p=1231</guid>
		<description><![CDATA[
Brand Literary Magazine&#8217;s  last issue was Autumn 2009 and it looks like it will not last as long as it&#8217;s Swedish names sake (112 years and still counting.)
A shame such a name should be consigned to the great publishing house in the sky. Where is Robert Maxwell when the industry needs him?
Brand still has Facebook [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter" title="brandliterarymagazine." src="http://www.brandliterarymagazine.co.uk/images/brandlogo_home.gif" alt="" width="310" height="126" /></p>
<p>Brand Literary Magazine&#8217;s  last issue was Autumn 2009 and it looks like it will not last as long as it&#8217;s Swedish names sake (112 years and still counting.)</p>
<p>A shame such a name should be consigned to the great publishing house in the sky. Where is Robert Maxwell when the industry needs him?</p>
<p>Brand still has Facebook and myspace pages but is that a good thing?</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SEO &#8211; Agency or DIY ?</title>
		<link>http://bonbrand.co.uk/intellectual-assets/digital-assets/seo-agency-of-diy/</link>
		<comments>http://bonbrand.co.uk/intellectual-assets/digital-assets/seo-agency-of-diy/#comments</comments>
		<pubDate>Fri, 14 May 2010 14:09:35 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Digital Assets]]></category>
		<category><![CDATA[databases]]></category>

		<guid isPermaLink="false">http://bonbrand.co.uk/?p=1217</guid>
		<description><![CDATA[
I like business names that do what they say on the tin. This is DIY with a twist because you pay $49 per month for your search engine optimisation on a DIYSEO basis.
SEO is an important part of your digital assets and this is an interesting post on Blogstorm and getting what you pay for.
]]></description>
			<content:encoded><![CDATA[<p><a href="http://bonbrand.co.uk/wp-content/uploads/2010/05/New-Picture-5.bmp"><img class="aligncenter size-full wp-image-1216" title="New Picture (5)" src="http://bonbrand.co.uk/wp-content/uploads/2010/05/New-Picture-5.bmp" alt="" width="479" height="51" /></a></p>
<p>I like business names that do what they say on the tin. This is DIY with a twist because you pay $49 per month for your search engine optimisation on a DIYSEO basis.</p>
<p>SEO is an important part of your digital assets and this is an interesting post on <a href="http://www.blogstorm.co.uk/diy-seo-review/">Blogstorm</a> and getting what you pay for.</p>
]]></content:encoded>
			<wfw:commentRss>http://bonbrand.co.uk/intellectual-assets/digital-assets/seo-agency-of-diy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Affiliates are Digital Assets</title>
		<link>http://bonbrand.co.uk/on-brand/new-business-brands/affiliates-are-digital-assets/</link>
		<comments>http://bonbrand.co.uk/on-brand/new-business-brands/affiliates-are-digital-assets/#comments</comments>
		<pubDate>Sun, 09 May 2010 09:01:12 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Digital Assets]]></category>
		<category><![CDATA[New Businesses, Brand and IA]]></category>

		<guid isPermaLink="false">http://bonbrand.co.uk/?p=1171</guid>
		<description><![CDATA[
Domain management is a key activity for modern business and 123-Reg offer a useful tool kit.
Buying websites, Domains E-commerce or SSL products by clicking these banners pays Bonbrand a minuscule commission but it all adds up.

Alternatively you can become an affiliate if it suits your business model. 
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.123-reg.co.uk/affiliate2.cgi?id=AF456748"><img src="http://www.123-reg.co.uk/images/banners/affiliates/cctlds_120x240.gif" border="0"></a></p>
<p>Domain management is a key activity for modern business and 123-Reg offer a useful tool kit.<br />
Buying websites, Domains E-commerce or <a href="http://www.123-reg.co.uk/affiliate2.cgi?id=AF456748"><a href="http://www.123-reg.co.uk/ssl-certificates/">SSL</a> products by clicking these banners pays Bonbrand a minuscule commission but it all adds up.</p>
<p><a href="http://www.123-reg.co.uk/affiliate2.cgi?id=AF456748"><img src="http://www.123-reg.co.uk/banners/gifs/123-reg_ecommerce_120x60.gif" border="0"></a></p>
<p>Alternatively you can become an affiliate if it suits your business model. </p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Affiliates the Seeds of Sucess</title>
		<link>http://bonbrand.co.uk/on-brand/market-awareness/affiliates-the-seeds-of-sucess/</link>
		<comments>http://bonbrand.co.uk/on-brand/market-awareness/affiliates-the-seeds-of-sucess/#comments</comments>
		<pubDate>Wed, 21 Apr 2010 05:13:38 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Business Knowledge & Knowhow]]></category>
		<category><![CDATA[Digital Assets]]></category>
		<category><![CDATA[Market awareness]]></category>
		<category><![CDATA[Systems & Procedures]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[databases]]></category>
		<category><![CDATA[iconic brand]]></category>
		<category><![CDATA[partners]]></category>
		<category><![CDATA[synergy]]></category>

		<guid isPermaLink="false">http://bonbrand.co.uk/?p=1119</guid>
		<description><![CDATA[
In the competitive world of seed merchants the more outlets for your product the better.
Thompson Morgan have a well developed Affiliate Programme that works for websites like mine. All the hard work around product, payment, distribution and content management will be done by the brand owner.
In the unlikely event that you want to water your [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-1120" title="new-picture-5" src="http://bonbrand.co.uk/wp-content/uploads/2010/04/new-picture-5.bmp" alt="new-picture-5" /></p>
<p>In the competitive world of seed merchants the more outlets for your product the better.<br />
Thompson Morgan have a well developed <strong>Affiliate Programme</strong> that works for websites like mine. All the hard work around product, payment, distribution and content management will be done by the brand owner.</p>
<p>In the unlikely event that you want to water your garden with a new irrigation system this summer try<a href="http://www.awin1.com/cread.php?awinmid=2283&amp;awinaffid=81944&amp;clickref=&amp;p=http%3A%2F%2Fwww.thompson-morgan.com/plants1/search.html?section=all&amp;search=&lt;b&gt;watering&lt;/b&gt;"> this affiliation link</a></p>
]]></content:encoded>
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