Entries Tagged 'Brand Values' ↓

It seems the Netto brand will disappear in UK after the sale of  193 stores to Asda. So this search button will no longer help!

Market share seems to be the mantra for supermarkets and this deal may keep Asda at number 2 behind Tesco.

The question for the brand is will Asda be able to compete with Lidl and Aldi

It is great to be celebrating the centenary of an Iconic brand that has done so much for our British culture.
Unless you are ‘going to camp’ it may be worth avoiding Harewood House from 31st July to 7th August 2010 when it will be over-run with celebrating Rainbows, Brownies and Guides.

I do not know how old the American cousin organisation is, but if they are also celebrating I hope they all have a grand time.

Iconic store ‘Harrods’ has been sold to Qatar Holdings for £1.5bn a stonking profit of £885,000,000.

Good buy for Qatar and goodbye Mr Fayed.

Qatar flag from World Animated Flags

Jean Louis Dumas the 5th generation of his family to run Hermès, the world renown fashion house, has died at the age of 72.

He helped grow the business into an organisation worth tens of billions and put his family in the top 300 of the worlds rich list.
Some brand value!

Can a Soap have any intellectual assets? I do not mean EastEnders or Coronation Street. Not wishing to wash my hands of the subject there are 9-10 different areas where just looking at my new bar of soap got me thinking……. Continue reading →

The meaning of Brands can change, just consider Sainsbury’s own label ‘Taste the Difference’ range or Morrisons’ ‘The Best’ range. Packaging is key to these ranges commanding a premium price but it shows how own label products have changed with the times.

The heritage brands available in supermarkets need to react to these trends to protect market position. Supermarkets like own brands because it enhances the equity value of their core franchise.

Not many companies can claim to be growing every year for 155 years but Seed Merchant Thompson & Morgan fit that bill admirably.

Not only that but they have an affiliate programme that helps sites like Bonbrand. If you buy your plug plants via the link below we get a commission to help defray our costs.

Thompson & Morgan plug plants available.

Once known as a “bling” brand  clothes label Tommy Hilfiger has sold out to join Calvin Klein at  Phillips Van-Heusen after 4 years ownership by Apax partners.

The brand’s eponymous founder will stay on as “principal designer and visionary” .  “Calvin and Tommy are global iconic mega-brands” and since Apax worked wonders relaunching the company it may deserve the €0.7 billion  it is reported to have made on the deal.
That is one heck of an uplift in brand value even discounting product investment along the way.

Many companies are looking to exploit their brand portfolios to raise cash or exit noncore assets or ‘Orphan Brands’.

The parentage of Fox’s Mints may have included Eric Fox, Nestle and Northern Foods but the Glacier mints have currently been adopted by Big Bear. Far from being a sunset brand it is Big Bears intention to reinvigorate brands such as Poppets, Sugar Puffs and Fox’s Galcier Mints and they are looking to float on Aim.

Dormant or moribund brands may need exceptional creativity to reinvigorate them. If you are not investing let someone else look after your Orphan, you may get a lump sum or royalty for your old Intellectual Property.

Kraft are looking to buy Cadbury for approaching 800p per share. In mid 2009 Investors Chronicle reported Cadbury’s total net assets were 259p per share of which 292p was for intangibles! In other words the value of factories, stock and equipment was less than Cadbury’s liabilities.

So Kraft are buying the hope value, the right to future earnings and cash-flows plus the brand franchises and getting nothing ‘tangible’ for £8 per share.  However you Crunchie the numbers Kraft may end up with Chocolate Egg on their faces unless the Curly Wurly intellectual assets perform.

Continue reading →