Entries Tagged 'New Businesses, Brand and IA' ↓

‘If a surface bears bugs call Bug Bear Busters Today.’

This is a good slogan for a specialist cleaning company operating across all industries throughout Yorkshire and with franchise opportunities across the country.

‘You’d probably be reluctant to shake hands with someone you knew hadn’t washed their hands after going to the toilet yet most of us don’t think twice about sharing telephones and keyboards in the workplace. Contaminated surfaces also play a significant role in the spread of micro-organisms from the common cold to MRSA and E.Coli. Normal dust and dirt can also accumulate to the point of damaging the performance of key equipment unless cleaned regularly.
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A young business Addacus has a super product to teach maths to people with dyscalculia a genetically-linked learning disability which affects a person’s ability to understand, remember, or manipulate numbers or number facts.
However the website is not generating traffic and a google search gets poor results. Simple tweaks to the web site will change this and increase the products visibility – is there a word for dyslexia of the web?

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If you see great 4 x 4’s  vehicles traveling around Yorkshire with NJT Embroidery plastered all over the bodywork it isn’t a new process for embroidering metal but a clever promotion of this branded personalised clothing business. Whilst fleeces, jumpers and polos are standard products everything is available from personalised Horse Blankets to designer named Executive Clothing.

Most of the personalised items will be allowed for tax purposes so promote your brand image with embroidered clothing from Yorkshire.

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The Nursery toy brand Little Bird Told Me has an exciting range of traditional crafted Rockers and Tummytime Play Mats on display at the  The Harrogate Nursery Fair from 22nd to 24th March. Potential retailers get the opportunity to meet the designer and talk to the Yorkshire based team at this Trade Only Fair.

Fairs and Exhibitions help you expose your brand to a large audience and reinforce that exposure with several short meetings.

The stick or the carrot? I think the banjos are where the canoe is heading but you may read the poster the other way. Perhaps it is a good job I am not a copy writer. The real Banjo gets 2m hits on google whilst the banjo sandwich comes up with the clean imaged Oxfordshire business.

‘Merger synergies’ of the German TUI and First Choice have surprised shareholders in the Thomas Cook Group with a 32% profit increase. Your parnering and joint ventures should be chosen to bring more to the party than you can deliver on your own.

I was told the Pope is a German because his country men got their towels on the Vatican balcony first.

Prowess is a UK association of organisations and individuals who support the growth of women’s business ownership. There monthly competition for November was won by Sweet Mandarin

There are information sites and helpful organisations for most businesses.

A men’s network of media properties will be rolled out in the UK after last months US launch. Following the formula of parent Glam Media the intention is to offer ‘vertical integrated media‘ as a mass of web sites in one package.

Each industry has its own language – in their case study for Reebok ‘Viral seeding, Driving Buzz, On-line Chatter and Interactive Scarlett Content’ were all used in a hundred word puff piece. In my language ‘Brash’ is an eruption of fluid from the stomach (OED)

Four years learning the Pie Trade as an own-label supplier led to Higgidy’s brand launch by Ziggurat Brands last year. This sound base has led to rapid growth and annual consumption of 3 million pies.

Perhaps John Prescott could be a brand ambassador but like other family firms they needs to keep their mince pies on the bread.

Franchising your business needs new and different ’skill sets’ from running your business. McDonald’s formula for new franchisees encompasses previous success, adaptability, interest in the food sector and financial capacity in addition to all the legal agreements.

If you see yourself as the ‘Urban Griller’ franchising your business remember you will be in the franchise industry not direct trading.