Entries Tagged 'On Brand' ↓

It seems the Netto brand will disappear in UK after the sale of  193 stores to Asda. So this search button will no longer help!

Market share seems to be the mantra for supermarkets and this deal may keep Asda at number 2 behind Tesco.

The question for the brand is will Asda be able to compete with Lidl and Aldi

Virtual Intellectual Assets may have helped create virtual pets but it is brains and tangible assets that make things happen.

‘FooPets are the world’s cutest and most realistic virtual pets online….’ Well they would be I suppose but the sale of virtual goods is a new market with lots of innovative opportunity. The quote was from Marcosweb a virtual marketing tool

Why keep a dog and bark yourself when you can have a Foopet

Triumph, the heritage motorcycle marque has Lord Digby Jones as Chairman.
According to the Guardian Jones ‘cites Triumph’s strong brand, new products and a big push at domestic and overseas sales’ as a reason for succeeding post receivership. Add to that the benefit of currency movements, particular the Yen. and you will know why 80% of sales are now exports.

Keep your eye on currency movements to aid purchasing and selling strategies.

Mr Bridge calls a spade a spade and in the latest edition of his magazine ‘Bridge’ he goes further.
‘Not only am I a person I am a brand and brands need promotion’ so on that basis check out this free magazine and support this brand.

It is great to be celebrating the centenary of an Iconic brand that has done so much for our British culture.
Unless you are ‘going to camp’ it may be worth avoiding Harewood House from 31st July to 7th August 2010 when it will be over-run with celebrating Rainbows, Brownies and Guides.

I do not know how old the American cousin organisation is, but if they are also celebrating I hope they all have a grand time.

The Department for Schools, Children and Families have 25 colourful brand guidelines (pdf). But it is only a crude image and stationery instruction manual.

Aren’t we the lucky ones to have paid for this!

When you think Lego have already been there and got the T-shirt albeit in plastic. Who dropped a brick (of dosh to the consultants).

I am pleased ‘The Department for Schools, Children and Families‘  was renamed Department of Education on 10th May  2010 but lets not spend money we don’t have on yet more new brand guidelines.

Incompetent and arrogant best sums up my feelings on HRMC.

They force me, as a small employer, to conduct my business with them only via the web – do you force your customers to do things they don’t want?

As if that was not bad enough their web-form locks up and will not allow you to file the legally obligatory information.
So far 23 telephone calls have failed to get a reply but what of my time and phone expenses?

Brand perception is created at every interface with the brand – shame this brand is as certain as death!

Brands need to think internationally like Wikipedia. Bonbrand has failed as I can replicate Japanese or Russian script from Wiki’s list of international site statistics.

English
The Free Encyclopedia 3 290 000+ articles
Deutsch
Die freie Enzyklopädie 1 066 000+ Artikel
Español
La enciclopedia libre 596 000+ artículos Continue reading →

The phoenix of LibDem  election aspirations is flying high.

After loosing seats they now have 5 members of our new cabinet. What some commentators are calling ‘disproportional representation’.

Beware of logos that can drop bird lime all over your business.

The BBC has names for the new pact Condem or Libcon.

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Beware throwing too much investment into a failing brand! The purpose of business should be to improve your financial stability and sometimes that will mean milking the brands or curtailing investment.

It may pay to withdraw from some market sectors to husband your resources for use elsewhere. Putative Chancellors of the Exchequer please note.