Entries Tagged 'On Brand' ↓

The Department for Schools, Children and Families have 25 colourful brand guidelines (pdf). But it is only a crude image and stationery instruction manual.

Aren’t we the lucky ones to have paid for this!

When you think Lego have already been there and got the T-shirt albeit in plastic. Who dropped a brick (of dosh to the consultants).

I am pleased ‘The Department for Schools, Children and Families‘  was renamed Department of Education on 10th May  2010 but lets not spend money we don’t have on yet more new brand guidelines.

Incompetent and arrogant best sums up my feelings on HRMC.

They force me, as a small employer, to conduct my business with them only via the web – do you force your customers to do things they don’t want?

As if that was not bad enough their web-form locks up and will not allow you to file the legally obligatory information.
So far 23 telephone calls have failed to get a reply but what of my time and phone expenses?

Brand perception is created at every interface with the brand – shame this brand is as certain as death!

Brands need to think internationally like Wikipedia. Bonbrand has failed as I can replicate Japanese or Russian script from Wiki’s list of international site statistics.

English
The Free Encyclopedia 3 290 000+ articles
Deutsch
Die freie Enzyklopädie 1 066 000+ Artikel
Español
La enciclopedia libre 596 000+ artículos Continue reading →

The phoenix of LibDem  election aspirations is flying high.

After loosing seats they now have 5 members of our new cabinet. What some commentators are calling ‘disproportional representation’.

Beware of logos that can drop bird lime all over your business.

The BBC has names for the new pact Condem or Libcon.

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Beware throwing too much investment into a failing brand! The purpose of business should be to improve your financial stability and sometimes that will mean milking the brands or curtailing investment.

It may pay to withdraw from some market sectors to husband your resources for use elsewhere. Putative Chancellors of the Exchequer please note.

Iconic store ‘Harrods’ has been sold to Qatar Holdings for £1.5bn a stonking profit of £885,000,000.

Good buy for Qatar and goodbye Mr Fayed.

Qatar flag from World Animated Flags

Domain management is a key activity for modern business and 123-Reg offer a useful tool kit.
Buying websites, Domains E-commerce or SSL products by clicking these banners pays Bonbrand a minuscule commission but it all adds up.

Alternatively you can become an affiliate if it suits your business model.

Jean Louis Dumas the 5th generation of his family to run Hermès, the world renown fashion house, has died at the age of 72.

He helped grow the business into an organisation worth tens of billions and put his family in the top 300 of the worlds rich list.
Some brand value!

Merging two well known and respected charities, Age Concern and Help the Aged seems like a great idea. Better campaigning and use of resources are now unified under one banner or ribbon.

50-Plus Marketing regularly comments on the process of naming and branding this new Charity together with other issues pertinent to their chosen niche.

Beware mergers and renaming do not always go smoothly but happily Age UK seems to be catching on via the Charities Shops.

smarta

Emphasise your USPs in your audit of Intellectual assets.

’smarta’ the new business owners and entrepreneurs support organisation has an interesting USP page on its web site.