Entries Tagged 'Personal Brand' ↓

What is a team without people?
In Football a good board of directors raise finances and look after business.  The team on the pitch plus ‘the squad’ and backroom staff all contribute to a seasons results. Assessing performance, setting targets and calling the shots the great mangers shape the sports results.
Spectators and fans buy merchandise and tickets whilst cheering on the team.

Your business needs people who fill the key roles of strategic importance, leadership and operational ‘doers’.

Batman or the Caped Crusader was named and created by Bob Kane for DC comics in 1939. Will your business name or nom-de-plume last over 70 years?

Avoid fashions that come and go if you want to establish longevity with your brand.

The Joker
‘Robin, I need to go to the bat-room for a couple of minutes’
‘Holy-loo-ya Batman’

Time to eat - Dinner Dinner Dinner Dinner Batman

Two American gurus of New Product Development Dr. Robert Cooper and Dr. Scott Edgett have badged their business as the Product Development Institute Inc.
Great for a consultancy business and the ‘world’s most widely implemented innovation system, Stage-Gate®’ must also benifit.

New product development is crucial to the health of business so keep up with the latest thoughts:

Winning at New Products: Accelerating the Process from Idea to Launch by Robert Cooper

Innovation Management and New Product Development by Dr Paul Trott

Continue reading →

Performers rights advice from the Rockgrass group Hayseed Dixie ‘…….. For investigators who have access to the technology, Hayseed Dixie encourages audio and video recording at live shows, and the trading and sharing of these recordings afterwards. The ONLY stipulation is that said recordings absolutely may not be used for commercial gain - just don’t sell them, folks. That ain’t cool and may result in an East Tennessee Ass-Whooping should the band find out about it (and they will)…..’

Whooping must be viral like the cough.

Manchester United may face litigation for unpaid tax on ‘image rights’ paid to footballers as part of remuneration according to their fund raising prospectus.
Sol Cambell has issued a writ claiming his £30,000 per week was not paid by Portsmouth FC, in line with his contract, to his personal Swiss trust.
In France a high court corruption action is pending which will involve the abuse of image rights payments.

Pushing tax planning to the evasion level is an Intellectual Liability not an IA. Reputation should mean more than dickering about to save paying fair taxation.

What is the world’s most important brand?
I hope you think it is Yourself.
‘As a professional, your reputation is your most valuable career asset. Your credibility, visibility, personality, and personal style all make up your brand.’ So says the blurb in Career Distinction: Stand Out by Building Your Brand by William Arruda and Kirsten Dixson

If your professional qualifications and training are your Intellectual Property then what makes up your IA. This book suggests it is your ‘Career Karma’, your personal network, CV, in fact your personal take on The Top 10 Intellectual Assets we keep referring to.

Beware your Personal Brand is what others see and think, not what you believe to be true. You must work on these perceptions on and offline. You are developing your brand all the time.

The Monarchy exemplified by Queen Elizabeth ll is not an ‘Intellectual Property’ but it is an undoubted intellectual asset for Britain.
How fitting that a special bank holiday to mark the Monarch’s 60 years on the throne, will be declared for Monday June 4 2012, her official birthday.

The supreme personal brand, a diamond in diamonds and another contribution to the British culture.

Even after life, personal brands can continue earning for film stars like Marilyn Munroe and Steve McQueen. ‘Delebs’ is is the name the royalty industry give to these dead celebrities.

Whilst authors like Micheal Crichton, Dr Seuss Geisel and J R R Tolkien feature in the top ten earners for last year it was Yves Saint Laurent who came out on top. According to Forbes it was the sale of his personal possessions that got him to the top of this years list with £214m. Michael Jackson was in third place beating Elvis Presley by one slot but I hear Elvis will make a comeback next year.

UK common law is moving with the times in protecting the Personal Image rights of individuals. Europe and the Human Rights legislation has also contributed to this form of your Intellectual Asset protection.

Even as far back as 1888 a modest portrait photographer could not display his skills via a portrait of a lady without her permission.
In 2002 Formula 1 driver Eddie Irvine was paid damages after his photograph was used to promote a radio station without his consent as the court held he had ‘property rights in the goodwill attached to his image’.
OK magazine won a ruling over Hello in the House of Lords after a 7 year wrangle about wedding pictures of Catherine Zeta Jones and Michael Douglas. OK had a contract for exclusive pictures which Hello scooped.

Kleinwort Benson advocate considering a separate company for celebrities, media stars and sportsmen to syphon off part of their income often into an offshore company. This is achieved by separating the contract for services from image rights on merchandise and promotions. This is part of tax avoidance which is also one of your intellectual assets.

If you contract for sponsorship or endorsement ensure your contract agreement is clear and enhances you companies IP whilst not breaching any Personal Image Rights.

Beattie and Taylor of Alex cartoon fame deserve the intellectual property credit for this Dubai headline - it may be the only credit in Dubai at the moment. The personal brand of Sheikh Mohammed Bin Rashid Al Maktoum the UAE Prime Minister and Ruler of Dubai may be tarnished but I bet he will ride out any storm.

Dubai has been branded the tourist spot of the last decade and has seen tremendous investment in infrastructure. Let us hope our banks are not in too deep if repayments become an issue. At least the Daily Telegraph can send their prize banker ‘Clive’ from the strip cartoon on holiday to solve any problems.