Entries Tagged 'Personal Brand' ↓

What do Delia, Heston, Jamie and Marco Pierre have in common? They are all ‘Brand Representatives’ or ambassadors food retailers.

Delia Smith and Heston Blumenthal will feature in an advert or mini cookery programme for Waitrose. Marco Pierre White starts his ‘bootiful’ job promoting Bernard Mathews after Jamie Oliver of Sainsbury fame did such a job on Turkey Twizzlers.

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Once known as a “bling” brand  clothes label Tommy Hilfiger has sold out to join Calvin Klein at  Phillips Van-Heusen after 4 years ownership by Apax partners.

The brand’s eponymous founder will stay on as “principal designer and visionary” .  “Calvin and Tommy are global iconic mega-brands” and since Apax worked wonders relaunching the company it may deserve the €0.7 billion  it is reported to have made on the deal.
That is one heck of an uplift in brand value even discounting product investment along the way.

What is a team without people?
In Football a good board of directors raise finances and look after business.  The team on the pitch plus ‘the squad’ and backroom staff all contribute to a seasons results. Assessing performance, setting targets and calling the shots the great mangers shape the sports results.
Spectators and fans buy merchandise and tickets whilst cheering on the team.

Your business needs people who fill the key roles of strategic importance, leadership and operational ‘doers’.

Batman or the Caped Crusader was named and created by Bob Kane for DC comics in 1939. Will your business name or nom-de-plume last over 70 years?

Avoid fashions that come and go if you want to establish longevity with your brand.

The Joker
‘Robin, I need to go to the bat-room for a couple of minutes’
‘Holy-loo-ya Batman’

Time to eat – Dinner Dinner Dinner Dinner Batman

Two American gurus of New Product Development Dr. Robert Cooper and Dr. Scott Edgett have badged their business as the Product Development Institute Inc.
Great for a consultancy business and the ‘world’s most widely implemented innovation system, Stage-Gate®’ must also benifit.

New product development is crucial to the health of business so keep up with the latest thoughts:

Winning at New Products: Accelerating the Process from Idea to Launch by Robert Cooper

Innovation Management and New Product Development by Dr Paul Trott

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Performers rights advice from the Rockgrass group Hayseed Dixie ‘…….. For investigators who have access to the technology, Hayseed Dixie encourages audio and video recording at live shows, and the trading and sharing of these recordings afterwards. The ONLY stipulation is that said recordings absolutely may not be used for commercial gain – just don’t sell them, folks. That ain’t cool and may result in an East Tennessee Ass-Whooping should the band find out about it (and they will)…..’

Whooping must be viral like the cough.

Manchester United may face litigation for unpaid tax on ‘image rights’ paid to footballers as part of remuneration according to their fund raising prospectus.
Sol Cambell has issued a writ claiming his £30,000 per week was not paid by Portsmouth FC, in line with his contract, to his personal Swiss trust.
In France a high court corruption action is pending which will involve the abuse of image rights payments.

Pushing tax planning to the evasion level is an Intellectual Liability not an IA. Reputation should mean more than dickering about to save paying fair taxation.

What is the world’s most important brand?
I hope you think it is Yourself.
‘As a professional, your reputation is your most valuable career asset. Your credibility, visibility, personality, and personal style all make up your brand.’ So says the blurb in Career Distinction: Stand Out by Building Your Brand by William Arruda and Kirsten Dixson

If your professional qualifications and training are your Intellectual Property then what makes up your IA. This book suggests it is your ‘Career Karma’, your personal network, CV, in fact your personal take on The Top 10 Intellectual Assets we keep referring to.

Beware your Personal Brand is what others see and think, not what you believe to be true. You must work on these perceptions on and offline. You are developing your brand all the time.

The Monarchy exemplified by Queen Elizabeth ll is not an ‘Intellectual Property’ but it is an undoubted intellectual asset for Britain.
How fitting that a special bank holiday to mark the Monarch’s 60 years on the throne, will be declared for Monday June 4 2012, her official birthday.

The supreme personal brand, a diamond in diamonds and another contribution to the British culture.

Even after life, personal brands can continue earning for film stars like Marilyn Munroe and Steve McQueen. ‘Delebs’ is is the name the royalty industry give to these dead celebrities.

Whilst authors like Micheal Crichton, Dr Seuss Geisel and J R R Tolkien feature in the top ten earners for last year it was Yves Saint Laurent who came out on top. According to Forbes it was the sale of his personal possessions that got him to the top of this years list with £214m. Michael Jackson was in third place beating Elvis Presley by one slot but I hear Elvis will make a comeback next year.