Brand Niche Marketing

It is argued that there are ‘riches in niches’ and that a rifle will be more effective than a shotgun so your niche strategy is a crucial part of your Intellectual Property.

Niche customers will be happy if someone serves them well, you can own the niche and make it expensive or not worthwhile for competitors to target your niche,  your marketing investment will be totally focused. If you are mass market or focused too generally you may be niched by others who will target your profitable customers.

A well defined niche can produce a great business,  Tetra Foods make 80% of the worlds tropical fish food. Read more about niche branding.