Reputational Risk

‘Business reputation is established by gaining and retaining the confidence and trust of the stakeholders in the business: customers, suppliers and employees, as well as shareholders’ according to Bob McDowall

Currently Toyota are under fire over Quality, BP is under pressure over ‘Environmental Risks’ from oil sand exploitation and poor old BAE Systems need an ‘Ethics Monitor’ after £280m in fines for bribes.

A businesses ability to foreshadow key events or risks and the ability to have management systems in place to cope is a part of a companies intellectual assets (IA).