Brand Tattoos with Attitude

Brands can cultivate attitude.

You may set out to cultivate an attitude for your brand or one may develop and evolve. This is often true of lifestyle brands and you would probably agree that Levi Jeans demonstrate a brand with attitude. My favourite for alcoholic reasons is the Stella attitude that if you aren’t happy paying more then tough.

Equally your customer groups may develop an attitude towards your brand that is part of the law of unintended consequences i.e. their attitude is not in harmony with your image of your brand. As when Barclays Bank was popular with the pre-apartheid regime in South Africa but the lending was criticised around the world by political attitudes. A potentially brand enhancing attitude is demonstrated by apple users who have tattooed themselves with the corporate logo in homage to the brands culture ( certainly not PC).

So a brand tattoo says something about you and the brand. Is it your attitude to other people and you are outwardly showing off your brand allegience. Alternatively is it for your own consumption and a tattoo that is focused on your own psyche. Understanding these nuances can help brand managers manipulate the marketing. On a personal note I am happy to see the mobile drink dispensing staff at cricket matches tattooed with Stella Artois.

Picture edited (copyright)