Brands Create Equity Value

Share value is not vanishing from Reckitt Benckister the owner of brands including Dettol, Nurofen, Vanish and Clearasil. In the last 10 years shares in Reckitt Benckister have grown four fold from £7 -£30. The shares seem to have been on Reckitt Benckister’s own heroin substitute ‘Suboxone’ (I wish that were true of the shares I hold.)

Brands excel when managed in a commercial environment, they need nurturing, developing and exploiting in equal measure.
Brands, like companies, can be fit into the Boston Matrix of ‘Star, Dog, Cash Cow or ?’.