Buy-out Sells Out Tommy Hilfiger

Once known as a “bling” brand  clothes label Tommy Hilfiger has sold out to join Calvin Klein at  Phillips Van-Heusen after 4 years ownership by Apax partners.

The brand’s eponymous founder will stay on as “principal designer and visionary” .  “Calvin and Tommy are global iconic mega-brands” and since Apax worked wonders relaunching the company it may deserve the €0.7 billion  it is reported to have made on the deal.
That is one heck of an uplift in brand value even discounting product investment along the way.