Cadbury’s Sweet Intellectual Assets

Kraft are looking to buy Cadbury for approaching 800p per share. In mid 2009 Investors Chronicle reported Cadbury’s total net assets were 259p per share of which 292p was for intangibles! In other words the value of factories, stock and equipment was less than Cadbury’s liabilities.

So Kraft are buying the hope value, the right to future earnings and cash-flows plus the brand franchises and getting nothing ‘tangible’ for £8 per share.  However you Crunchie the numbers Kraft may end up with Chocolate Egg on their faces unless the Curly Wurly intellectual assets perform.

A List of Cadbury products from Wikipedia,

Cadbury plc products include chocolate, sweets, mints and nut based chocolates.

* 1 Chocolate
o 1.1 Cadbury
o 1.2 Fry’s
o 1.3 Green & Black’s
* 2 Sweets
o 2.1 Bassett’s
o 2.2 Barratt
o 2.3 Maynards
* 3 Mints and chewing gum
o 3.1 Trebor
o 3.2 Trident
o 3.3 Hollywood Chewing Gum
o 3.4 Cadbury Adams
* 4 Miscellaneous
o 4.1 Beverages
o 4.2 Baking
o 4.3 Others

Chocolate

* Astros (South Africa)
* Boost (UK and Australia)
* Bournville – plain chocolate (UK, manufactured in France, India)
o Bournville (original)
o Bournville Deeply Dark
o Bournville Deeply Dark with Coffee
o Bournville Old Jamaica
o Bournville Orange
* Buttons – white chocolate buttons
* Premium Dark – plain chocolate (Canada)
o Premium Dark (original)
o Premium Dark Roast Almond
* Brunch Bar – ‘breakfast’ cereal and chocolate bar
* Caramilk – Caramel (Canada)
* Caramello Koala (Australia)
* Cherry Ripe (Australia)
* Chomp
* Clusters[1]
o Clusters
o Peanuts
o Raisins
* Creme Egg
o Creme Egg Minis
o Creme Egg Twisted
o Caramel Egg
o Caramel Egg Minis
* Crispy Crunch
* Crunchie
o Crunchie Blast
* Curly Wurly
o Curly Wurly Squirlies
* Dairy Milk
o Dairy Milk Bar and a Half[2]
o Dairy Milk Whole Nut/Hazelnut
o Dairy Milk Fruit & Nut
o Dairy Milk Roast Almond
o Dairy Milk Caramel
o Dairy Milk Caramel Nibbles
o Cadbury Dairy Milk Buttons|Dairy Milk Buttons
o Dairy Milk Bubbly (only available in larger block)
o Dairy Milk Double Choc
o Dairy Milk Mint Chips (discontinued in the UK, Ireland equivalent under the name of Dairy Milk Mint Crisp (crispy mint flavoured rice pieces) and New Zealand)
o Dairy Milk Orange Chips (no longer in production)
o Dairy Milk Coconut Rough (Australia)
o Dairy Milk Tiffin (Raisin & Biscuit) (Ireland)
o Dairy Milk Caramel whip – Nougat and Caramel
o Dairy Milk White Top (Australia)
o Dairy Milk Top Deck (Australia and South Africa)
o Dairy Milk Double Decker (Australia)
o Dairy Milk Triple Decker (Australia)
o Dairy Milk Three Wishes (Australia)
o Dairy Milk Macadamia (Australia)
o Dairy Milk Peppermint (Australia)
o Dairy Milk Peanut Butter (Canada)
o Dairy Milk Turkish – Turkish Delight
o Dairy Milk Black Forest (Singapore, Malaysia, Australia and New Zealand)
o Dairy Milk Apricot Crumble Crunch (Introduced in 2008)[3]
o Dairy Milk Cranberry & Granola (Introduced in 2008)[3]
o Dairy Milk with Crunchie Bits
o Dairy Milk Cashew (Australia)
o Dairy Milk Rocky Road (Australia)
* Dairy Milk Desserts (Australia & New Zealand)
o Dairy Milk Desserts Banoffee Pie
o Dairy Milk Desserts Berry Pannacotta (New Zealand)
o Dairy Milk Desserts Boysenberry Shortcake
o Dairy Milk Desserts Crème Brulee
o Dairy Milk Desserts Fudge Brownie
o Dairy Milk Desserts Lemon Cheesecake
o Dairy Milk Desserts Tiramisu
* Dairy Milk Melts
o Dairy Milk Melts Velvety Milk
o Dairy Milk Melts Deliciously Dark
o Dairy Milk Melts Heavenly Praline
* Dairy Milk Snaps
o Dairy Milk Snaps
o Dairy Milk Snaps Orange
o Dairy Milk Snaps Mint
o Dairy Milk Snaps Coconut
o Dairy Milk Snaps Honeycomb
* Dairy Milk Tasters (Dairy Milk Moments in Ireland)
* Dairy Milk Thins
* Dairy Milk Whispers (Australia)
* Dairy Milk Magic Elves
* Double Decker
o Double Decker with Nuts (no longer in production)
* Dream – white chocolate
o Dream with Strawberry Bits (limited edition, summer 2004)
* Chocolate Éclairs
* Eight Moments
o Eight Moments Velvety Milk
o Eight Moments Deliciously Dark
o Eight Moments Indulgently Praline
* Fingers (Produced under license by Burton’s Foods)
o Fingers
o Fingers White
o Fingers Dark
o Fingers Caramel
o Fingers Mint
o Fingers Toffee Crunch
o Mini Fingers
o Giant Fingers
* Five Star
* Flake
o Flake (original)
+ 99 Flake – ice cream variety (licensed to Frederick’s Dairies)
o Flake Dark – dark chocolate
o Flake Snow – white chocolate (Formally known as Snowflake)
o Flake Dipped
o Flake Praline
* Freddo
o Freddo Caramel
o Freddo White
o Freddo Strawberry
o Freddo Peppermint
* Fudge
* Fuse (no longer in production)
* Gems
* Inspirations (no longer in production)
* Jaffa Cakes
* Jaffas (Australia and New Zealand)
* Koko (To be launched September 2009 in UK)[4]
* Marble (Australia and New Zealand)
* Milk Tray
* Mini Eggs
Cadbury Mini Eggs.
* Heroes
* Mis-Shapes (discounted bags of assorted chocolate pieces that did not pass appearance testing)
* Moro
o Moro Gold (Australia)
o Moro Peanut (Australia)
o Moro Coconut (Australia)
* Mr. Big
* Nico’s chocolate Salty Brassness Balls (UK, Brassness, Nico)
* Nutties (India)
* Old Gold – plain chocolate (Australia)
o Old Gold 70% Cocoa
o Old Gold Macadamia
o Old Jamaica Rum ‘n’ Raisins
* Paradise (Egypt, no longer in production)
* Perk
* Picnic
* Roses
* Shots
* Snack
o Snack Shortcake
o Snack Wafer
o Snack Sandwich
* Snow Bites
* Spira (no longer in production)
* Star Bar
* Strollers (no longer in production)
* Sweet Marie (Canada)
* Taz (no longer in production in the UK)
* Time Out
o Honeycomb Time Out
* Twirl
* Wispa
o Wispa Gold – caramel (to be relaunched in September 2009)[5]
o Wispa Mint – mint (no longer in production)
o Wispa Bite – caramel and biscuit (no longer in production)
o Wispaccino – coffee (no longer in production)
* Wunderbar (Canada and Germany)
* Yowie

In addition to these chocolates, a number of the brands have been sub-licensed to Frederick’s Dairies to make a range of ice-cream versions. In the United States, most Cadbury branded chocolates are produced in Pennsylvania by the Hershey’s chocolate company. Brand names sold include the Caramilk and Dairy Milk, as well as “Fruit & Nut” (with raisins and peanuts) and “Royal Dark” brand.
Fry’s

* Chocolate
* Chocolate Cream – dark chocolate with fondant centre
o Peppermint Cream
o Orange Cream
* Turkish Delight

Green & Black’s

Green & Black’s is range of upscale organic and Fair trade chocolate. The “Maya Gold” variety was the first UK product to be awarded Fairtrade certification in 1994. Green & Black’s also produces a range of ice cream, biscuits, and hot chocolate.

* Milk
* White
* Maya Gold – dark chocolate with orange and spices
* Almond
* Raisin & Hazelnut
* Hazelnut & Currant
* Mint
* Caramel
* Cherry
* Grigor
* Butterscotch
* Hazelnut, Almond & Brazil
* Espresso – dark chocolate with coffee flavour
* Dark & Almond

Bassett’s

* Liquorice Allsorts
o Fruit Allsorts
o Desert Allsorts

* Jelly Babies
o Milky Babies
o Fruity Babies
o Party Babies
* Sherbet Lemons
* Fruit Bonbons
o Lemon Bonbons
* Pear Drops
* Dolly Mix
* Sweetshop Favourites
* Assorted Toffees
* Murray Mints
* Mint Creams
* Mint Favourites
* Imperials
o Imperials Spearmint
* Everton Mints
* Animal Mix
* Snakes
* Sour Squirms

Formerly branded as Bassett’s… and Beyond.

* Sherbet Fountain
* Dip-Dab
* Nougat
* Catherine Wheels
* Flumps
* Refreshers
* Cherry Drops
* Black Jacks
* Fruit Salads
* Sweet Comforters
* Sweet Bananas
* Candy Shrimps
* Milk Teeth

Maynards

* Sours
* Midget Gems
* Fuzzy Peach
* Fruit Gums
* Swedish Berries

Trebor Mints and chewing gum

* Mints
o Extra Strong Mints
o Extra Cool Mints
* Spearmints
* Softmints
o Softmints Peppermint
o Softfruits
* Mini Mints
* 24-7

Trident

* Trident Soft
o Peppermint
o Spearmint
o Tropical Twist
o Strawberry Smoothie
* Trident Splash
o Strawberry and Lime
o Vanilla and Mint
o Raspberry and Peach
o Apple and Apricot
o Citrus and Blackberry
* Trident Fresh
o Oooh Peppermint
o Aahh Spearmint
o Coool Lemon
* Trident Sweet Kicks
o Mint with Chocolate

Hollywood Chewing Gum

* Original
* Style
* Sphere
* 2 Fresh
* Sweet Gum

Beverages

* Bournvita
* Cocoa
* Orange Crush (Canada)
* Cool Ridge – spring water (Australia)
* Export Cola (Australia)
* Highlights – low calorie hot chocolate
o Highlights Chocolate
o Highlights Dark Chocolate
o Highlights Mint
o Highlights Orange
o Highlights Fudge
o Highlights Toffee
o Highlights Café Latte
o Highlights Espresso
* Drinking Chocolate – hot chocolate powder
o Instant Hot Chocolate
* Passiona (Australia)
* Spring Valley Juice (Australia)
* Solo (Australia)

Baking

* Bournville Cocoa
* Cooking Chocolate
o Milk Cooking Chocolate
o Dark Cooking Chocolate
* Minis
o Buttons Minis
o Curls Minis
o Sprinkles Minis

Others

* Cadbury Dairy Milk Ice Cream – Chocolate chip ice cream
* Cake Bars
o Cake Bars Milk Chocolate
o Cake Bars Fruit & Nut
o Cake Bars Caramel
o Cake Bars Mint Crisp
o Cake Bars Orange Crisp
o Cake Bars Strawberry Jam
* Chocolate Gateau
* Chocolate Tart
* Milk Chocolate Spread (Produced under licence by Premier Foods)
* Mini Rolls
o Mini Rolls Milk Chocolate
o Mini Rolls Caramel
o Mini Rolls Strawberry
* Vichy Pastilles (Cadbury France)