‘Brands change hands in the cider industry in time to drink Gaymers for Christmas’. Constellation owners of drinks brands that include Hardys & Banrock Station in the wine industry and Tsingtao Chinese beer have sold some cider brands to C&C the owners of Magners. A Perry good deal for all!
Whilst Gaymers does have production and bottling facilities a large part of the £46m price is the ‘intangible value’ of the brand and the synergy or retail clout C&C will now have.
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