Corporate Branding

Corporate image is built by company performance and a brand personality that triggers associations. It is seldom built by advertising but by good PR, strong corporate performance and a collection of brand assets that may include, tag lines, logos, identifying colours, graphics and name recognition.

Virgin can enter new business areas on the back of it’s corporate brand based on it’s reputation for a fresh approach and innovation in their older businesses. Track record and credibility is important in Corporate Branding, Union Carbide will long be remembered for Bhopal disaster that dates back to 1984.

Nike is a strong Corporate brand with ‘30,000 Nike employees across six continents, each of whom make their own contribution to fulfill our mission statement: to bring inspiration and innovation to every athlete in the world.’ A shame they inspired this spoof picture.