Value For Money (VFM) Brands

Value for money takes on a wider importance during a recession. Cost conscious buyers can move down a price brand to help balance the budget. Being positioned as a value for money organisation in this market like Primark, Netto or a Ryan Air can help sales and brand exposure.

Netto have just posted an above average market growth of 7% and the future is bright (the future is Yellow to coin an old ad campaign). These strong results have been earned over years of brand positioning. You can’t become a VFM organisation overnight as you haven’t earned the credentials.