How is Branding Changing

How branding is changing

by Andrew Breslin
The average person still thinks of branding as something like “that creative thing you do with the name of a product”:……….

B2B Branding: the key principles

By Andrew Breslin

“Why bother with branding? Just get out and sell more”

The real question companies should be asking themselves is: “Do we want to control market perception or just let it happen?”

Full article at Andrew Breslin