Accountants Branded by Monty Python

Accountancy magazine this month takes a look at ‘Branding in Practice’. It calls on staff to be made into ‘brand ambassadors’ . Whilst the article may be aimed at the small and medium enterprises branding can also help staff recruitment and retention at large international practices.

Monty Python had a song by the massed band of the Institute ‘Chartered Accountants Chartered Accountants you can count on us’. Unfortunately that hasn’t always been the case with, for example Enron, Independent Insurance and potentially Equitable Life.