Age is the Name of the Game

Merging two well known and respected charities, Age Concern and Help the Aged seems like a great idea. Better campaigning and use of resources are now unified under one banner or ribbon.

50-Plus Marketing regularly comments on the process of naming and branding this new Charity together with other issues pertinent to their chosen niche.

Beware mergers and renaming do not always go smoothly but happily Age UK seems to be catching on via the Charities Shops.