Look before you Name

Launching a new business with a catchy name seems like a good idea but try to see into the future. Many Opticians have used this play on words to catch the eye of the customer in fact I know there are two different businesses, relatively close together, with this name.

I can turn a blind eye to bad puns as easily as the next person but when I want professional insight into my medical problems I will opt for someone who isn’t wearing sunglasses. This shop may be a ’site for sore eyes’ but even a blind man can see it is a gaudy eyesore making a spectacle of the business.