Customer Loyalty with Google

The European Commission is at it again with an investigation sparked by three of Google’s potential competitors. Alleging ‘abuse of its dominant position’ this investigation is a penalty of having over 80% of the UK search market.
Google’s customer loyalty has been earned through technical excellence and a customer service that provides a high level of satisfaction such that customer eschew other offerings.
Customers can always vote with their feet or a click of their fingers in this case.

Julia Holtz, senior competition counsel for Google says ‘increased scrutiny comes with the territory when you are a large company’. Envy and commercial practice can attack your Intellectual Assets.