Hoy On Your Bike

I like the Chris Hoy advert ‘Race you?’ reply ‘On Yer Bike’. Unfortunately it hasn’t helped me remember who is advertising what! Advertising needs a call to action or to leave a strong memory of the brand.

I will remember Mike Vaughan Cycles for the healthy promotion of a couple of drinks brands. A stellar performance riding over the beck at the Stocksbridge hosted British National Hill Climb Championship this weekend.