Discount fashion retail brand Koodos grew rapidly after good internet sales last Valentine’s Day. They secured good media coverage in the run up and will doubtless do the same in 2010. It is almost too late for you to emulate this activity for your business as magazines like Women’s Own and Look plan their features well in advance but on that basis so should you.
Your next 18 months PR and advertising strategy should be available, at least in outline, so you are prepared to take advantage of, the next election, World Cup South Africa, Global Warming pronouncements, Christmas or whatever impacts on your brand and business activity. Think now, how you can create an online buzz to further your promotions.
In addition to pre-eemptive marketing you should also have contingency plans or disaster recovery plans in place. What would happen if your IT systems goes down or you suffer a disaster like Buncefield?
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