Two American gurus of New Product Development Dr. Robert Cooper and Dr. Scott Edgett have badged their business as the Product Development Institute Inc.
Great for a consultancy business and the ‘world’s most widely implemented innovation system, Stage-Gate®’ must also benifit.
New product development is crucial to the health of business so keep up with the latest thoughts:
Winning at New Products: Accelerating the Process from Idea to Launch by Robert Cooper
Innovation Management and New Product Development by Dr Paul Trott
Portfolio Management for New Products by Robert G. Cooper , Scott Edgett , Elko J. Kleinschmidt “New products are vital to the success and future prosperity of the modern corporation …”
Product Development for the Service Sector: Lessons from Market Leaders by Robert G. Cooper, Scott Edgett, “A service organization has two choices in today’s combative business environment: Succeed at developing new service products, or fail as a company
What Dummies branded this?
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