P&G

Open Innovation is being used by Procter & Gamble to speed innovation to market. New ideas from new sources including Universities, VC’s and small businesses are sought via a Connect + Develop web site.

Taking an idea through development, proof of concept and   market development are very expensive activities. A well established partner may be part of the answer.

Mr Bridge calls a spade a spade and in the latest edition of his magazine ‘Bridge’ he goes further.
‘Not only am I a person I am a brand and brands need promotion’ so on that basis check out this free magazine and support this brand.

It is great to be celebrating the centenary of an Iconic brand that has done so much for our British culture.
Unless you are ‘going to camp’ it may be worth avoiding Harewood House from 31st July to 7th August 2010 when it will be over-run with celebrating Rainbows, Brownies and Guides.

I do not know how old the American cousin organisation is, but if they are also celebrating I hope they all have a grand time.

The Department for Schools, Children and Families have 25 colourful brand guidelines (pdf). But it is only a crude image and stationery instruction manual.

Aren’t we the lucky ones to have paid for this!

When you think Lego have already been there and got the T-shirt albeit in plastic. Who dropped a brick (of dosh to the consultants).

I am pleased ‘The Department for Schools, Children and Families‘  was renamed Department of Education on 10th May  2010 but lets not spend money we don’t have on yet more new brand guidelines.

Brand Literary Magazine’s  last issue was Autumn 2009 and it looks like it will not last as long as it’s Swedish names sake (112 years and still counting.)

A shame such a name should be consigned to the great publishing house in the sky. Where is Robert Maxwell when the industry needs him?

Brand still has Facebook and myspace pages but is that a good thing?

Incompetent and arrogant best sums up my feelings on HRMC.

They force me, as a small employer, to conduct my business with them only via the web – do you force your customers to do things they don’t want?

As if that was not bad enough their web-form locks up and will not allow you to file the legally obligatory information.
So far 23 telephone calls have failed to get a reply but what of my time and phone expenses?

Brand perception is created at every interface with the brand – shame this brand is as certain as death!

I like business names that do what they say on the tin. This is DIY with a twist because you pay $49 per month for your search engine optimisation on a DIYSEO basis.

SEO is an important part of your digital assets and this is an interesting post on Blogstorm and getting what you pay for.

Brands need to think internationally like Wikipedia. Bonbrand has failed as I can replicate Japanese or Russian script from Wiki’s list of international site statistics.

English
The Free Encyclopedia 3 290 000+ articles
Deutsch
Die freie Enzyklopädie 1 066 000+ Artikel
Español
La enciclopedia libre 596 000+ artículos Continue reading →

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The phoenix of LibDem  election aspirations is flying high.

After loosing seats they now have 5 members of our new cabinet. What some commentators are calling ‘disproportional representation’.

Beware of logos that can drop bird lime all over your business.

The BBC has names for the new pact Condem or Libcon.