Bronte Brand

What is in a name? If Patrick Brunty a student at St Johns College Cambridge and father of 6 children had not changed the spelling of his name to Bronte we would not have an industry built around Bronte Country. Would the name Brunty have spawned the literary and commercial enterprise that continues more than 160 years after the more famous sisters Anne, Charlotte and Emily were born.

Perhaps the Irish connection had a negative connotation in the 1840’s like Windscale had in the 1950’s. Names and reputation are at the heart of a brand.