Personal Brand Earnings of Delebs

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Even after life, personal brands can continue earning for film stars like Marilyn Munroe and Steve McQueen. ‘Delebs’ is is the name the royalty industry give to these dead celebrities.

Whilst authors like Micheal Crichton, Dr Seuss Geisel and J R R Tolkien feature in the top ten earners for last year it was Yves Saint Laurent who came out on top. According to Forbes it was the sale of his personal possessions that got him to the top of this years list with £214m. Michael Jackson was in third place beating Elvis Presley by one slot but I hear Elvis will make a comeback next year.

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