Power of Your Personal Brand

A CV is no longer enough to represent you to the world of ‘work, rest and play’ to coin an old slogan. Think what constitutes your personal brand, then look after it, enhance it and add to its value. Consider how your Facebook conflicts with your Linkedin and what your unwitting web presence may say about you.

Even the accounting profession are including training programmes on personal branding, sponsored by Mazars, as part of CPD (Continuing Professional Development). How do you remember mnemonics?