‘George Foreman former world champion boxer will punch your lights out if you don’t buy his grill’
Sport sponsorship take many forms as George Foreman knows having advertised McDonald’s, Doritos and Nike. The media giant WPP expects to boost income during and as a result of the Olympics as businesses take advantage of the one good feel factor around at the moment. At least he wasn’t sent home from Beijing for not making the weight.
British success may be built on Victoria Pendelton who is a blank cycling marketing canvas. Victoria could be worth a fortune if she is successful at the Beijing Olympics.
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