Your Intellectual Assets is Your Personal Brand

What is the world’s most important brand?
I hope you think it is Yourself.
‘As a professional, your reputation is your most valuable career asset. Your credibility, visibility, personality, and personal style all make up your brand.’ So says the blurb in Career Distinction: Stand Out by Building Your Brand by William Arruda and Kirsten Dixson

If your professional qualifications and training are your Intellectual Property then what makes up your IA. This book suggests it is your ‘Career Karma’, your personal network, CV, in fact your personal take on The Top 10 Intellectual Assets we keep referring to.

Beware your Personal Brand is what others see and think, not what you believe to be true. You must work on these perceptions on and offline. You are developing your brand all the time.